Build and use your own opt-in list of targeted and interested prospects. Offer to contact them when new details or events take place that interest them.
Establish yourself as a helpful member of an online network. Members of the network who come to know and respect you will often refer you to others.
Build your link popularity. For example, you can trade links with other businesses in your network so that you can 'share' each other's traffic. Most of the major search engines take link popularity into consideration when ranking your site.
Testimonials. It's fine for you to say that your product or service is wonderful... but there's far more 'value' when someone else says it! Testimonials show prospects that you have happy customers and helps them to make the decision to buy.
Use autoresponders to follow-up with your prospects. It has been proven time and time again that autoresponders can dramatically increase your profits! They're also great time-savers, saving you from following up with each prospect manually.
Make good use of referral marketing. Ask happy customers to refer prospects to you. People are willing to rely on a trusted friend or contact's advice -- it saves them the time necessary to do all the research themselves.
Write and distribute articles in your area of expertise. This is a great credibility-builder! People who appreciate what you have to say are much more likely to check out your business. Another 'bonus' is that articles are often archived on websites for visitors to refer to time and time again.
Become an 'expert'. If you like to write and have the time to do so, consider partnering with a high-traffic site within your niche market and offer to write a regular column or article. You establish credibility and get exposure; your partner site and their readers get great content.
Use a 'Recommend-It' or 'Refer-A-Friend' script. These scripts let visitors send your URL to friends. See our link at http://www.partsfinder.ca/refer.shtml
Make it easy for others to link to your site. Consider adding a 'Link to Us' section where you provide the HTML that visitors can simply cut and paste to their own web pages. Again, this helps to build your link popularity).
Use a signature. Also known as 'sig files', a signature is a brief 3-5 line message about your business along with your URL, e-mail address, and/or contact information. Put a signature on every piece of email you send out.
If you would like to know more, please contact
us.
